What’s Going on With BlinkWeb?
I ran into the site builder program, BlinkWeb, that Brad and Matt Callen are currently promoting. Very slick. And very interesting.
Essentially they have created an html editor onlline so you can build your own website from scratch using their templates. The site is very user friendly. There are video tutorials to get you started. And of course using the editor is free.
The BlinkWeb builder itself is also pretty powerful. You can add content ads at the click of a button, upload YouTube video, divide to columns, pick templates, choose between sales, content or blog type sites, include widgets, maps, contact forms, guest forms…. I can’t list them all here - you’d be bored!
It seems like everyone is giving away stuff for free these days and the bar is being raised almost each month. Brad and Matt have certainly done their part to raise it!
Currently they are also giving away your own personal domain name too! It feels just too good to be true.
And it just may be.
In the coming weeks the hosting they offer is going to open up to hosting for domains and sites you already own. The cost of that hosting hasn’t been disclosed but it will be interesting to see this unfold. They are also offering the ability to promote your site and the purchased tools for that option haven’t been loaded to their site yet either.
Imagine all of the good will that’s being generated through website design and building that is online and completely at your control. You can download the html files, zipped, to your hard drive and use your own hosting or you can use theirs.
It’s a great business model and nothing short of brilliant - what else would be expected from Brad and Matt?
The question is, how do you create a similar marketing plan, at whatever scale you choose, for your own product?
Topics: Marketing Ideas | No Comments »
Top 5 Ways To Make It Personal
In this day and age of an online impersonal experience content in your ezines and websites should NEVER be impersonal. But when you purchase and use PLR (Private Label Rights) how do you make your personality shine through without too much extra effort - because after all, leveraging your time and effort is why you buy PLR in the first place.
So here are the Top Five Ways To Make PLR Personal -
1. This is the hardest - you have to find your own voice first. We all have a ‘voice’ or personality which we use online. Most likely, it’s the same personality we have offline. In the case of the Rich Jerk I pity his friends! Or… that’s his online persona and he’s much different offline. The choice is really yours but the voice must stay the same. This is the person your customers learn to know, like and trust and from whom they buy. If you change your voice you risk losing customers. If your voice changes weekly your customers assume your personality is split or you are using other writers and not crediting them.
2. PLR is written in the ‘voice’ of the original author so the first thing you need to do is read it thoroughly. Say you want to change the voice and not just leave the original author as a ‘guest’ contributor. Now you insert some of your personality in the opening paragraph. If you usually open with a bang! then continue that practice. Or maybe you open with a question? Perhaps you tell a short story about the subject at hand. Whatever it is continue along that vein.
3. Next using extra content that either comes with your article packets or you’ve found on your own, insert extra research or take out paragraphs or split the article into Part 1 and Part 2. Most of the articles at PLR-Health-Wizard are over 500 words. If you purchase from a PLR site that doesn’t offer the research bullets separately then you may have to do a bit of research yourself. Believe me - it’s worth the effort to have not only changed the PLR content but also added information instead of just changing the order of the content.
(If you use two screens or two computers side by side this task is even easier. Sometimes it is faster to retype the article while reading it off of the other computer changing the sentence structure as you go along. This depends upon your typing skills.)
4. Personalize the conclusion as well. Bring your own special flair. Use more research here or draw a conclusion that your reader may not be expecting. For instance, if the article is about Osteoarthritis you can end with a link to another page on your site about treatment of arthritis or exercise and fitness when you have a chronic disease. Or you can make recommendations about a line of research that might benefit your readers.
5. If you have the time and want to put in the extra effort then go the extra mile to personalize your content when you use it in articles on your website and in your ezines. You may want to add photo’s, personal stories about the topic, stories about your friends exerpiences, places to write to their congressmen or to researchers to suggest or protest, places they may want to call to get more information, sell more than the standard affiliate products and look further for information and suggestions that are a bit more off the beaten path.
You can increase your business and continue to leverage your time when you use PLR but personalize it!
Topics: Core Concepts | No Comments »
It Just Makes Good Business Sense
I think this is one of the points that I sometimes over look. What do I do that makes good business sense everyday?
Is it the email I check, almost like a religion, throughout the day? 
Or the Special Reports I download and then never read, that now clutter up my desktop?
How about the fanatical way I check my statistics?
I have one - the constant distraction of my children because I work from home and home school my four children. Oh Wait :) That can’t count!
After months and years of struggling online I learned to evaluate how I was spending my time. Even though I had gotten past the inaction portion of the Internet Marketing education (grin!) I seemed to be doing a LOT of action that wasn’t exactly productive.
Even in the early months of PLR-Health-Wizard (now over 1 year old) I was doing everything myself. I didn’t outsource. How much more marketing could have I accomplished if I had taken my own advice and “Do what you do best and outsource the rest!”
Each business is different. Everyone’s goals are just a bit different. Deciding what makes the best business sense for your own business has to come from an evaluation of your business model, goals and talents.
But there are things that just don’t make good business sense no matter what those factors are. For instance, checking email constantly really is a problem. Once in the ‘groove’ of producing good content you can quickly become distracted by reading about the newest product launch.
After all - you REALLY are only trying to learn the Product Launch Formula without buying it - right?
And there are others. I’ll get into that next time.
Topics: Core Concepts | No Comments »